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Department of Marketing

Sales Newbies: Going Above and Beyond Pays Off

Tuesday, August 22, 2017
Stephanie Mangus

Good news for novice salespeople worried about becoming successful: Expressing your gratitude to customers by going above and beyond your job description may be as effective as developing…

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Stock Market Fails to Predict Product Performance

Wednesday, January 11, 2017
Auto Industry,welding.

Contrary to what many in the business world believe, investors cannot reliably predict how a new product will perform, finds a new study co-authored by a Michigan State…

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‘Life-Enhancing’ Drugs May Be Overprescribed

Thursday, October 20, 2016
Irina Kozlenkova and human growth hormone

Doctors are more likely to prescribe growth hormones for a child who does not meet federal guidelines for the therapy if the child’s family requests it or if…

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Customer Satisfaction Wins in the Stock Market

Tuesday, September 6, 2016
Tomas Hult, Claes Fornell and Donald C. Cook

Satisfy your customers and win in the stock market, says a new study by a team of researchers from Michigan’s University Research Corridor, who found positive stock returns…

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Why Do Consumers Participate in ‘Green’ Programs?

Friday, July 22, 2016
Hands holding a heart shape green leaf

From recycling to reusing hotel towels, consumers who participate in a company’s “green” program are more satisfied with its service, finds a new study co-led by a Michigan…

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Hult to Receive Marketing Educator Award

Wednesday, March 23, 2016
Tomas Hult

Tomas Hult, the Byington Endowed Chair and director of the International Business Center (CIBER) at the Eli Broad College of Business at Michigan State University, has been named…

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For Better Sales, Connect with Coworkers, Says MSU Marketer

Thursday, November 12, 2015
hands put together for teamwork

For successful salespeople, it’s all about who you know – particularly within your own firm. A new study, co-authored by a Michigan State University business scholar and published…

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U.S. Companies Leverage Innovation Better than China

Wednesday, September 16, 2015

Despite surging competition from China, U.S. companies still have the competitive edge in innovation, says a recent Michigan State University study. In research appearing in the International Journal…

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Marketing Creates Value in Supply Chains

Monday, September 14, 2015
Tomas Hult

Five Michigan State University researchers have completed an assessment of 50 years and hundreds of articles worth of marketing-related research in supply chain management. The results, published in…

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