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Marketing

Sales Newbies: Going Above and Beyond Pays Off

Tuesday, August 22, 2017
Stephanie Mangus

Good news for novice salespeople worried about becoming successful: Expressing your gratitude to customers by going above and beyond your job description may be as effective as developing…

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Why Do Consumers Participate in ‘Green’ Programs?

Friday, July 22, 2016
Hands holding a heart shape green leaf

From recycling to reusing hotel towels, consumers who participate in a company’s “green” program are more satisfied with its service, finds a new study co-led by a Michigan…

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