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Department of Advertising and Public Relations

Interdisciplinary Team Studies Eye Gaze To Predict Consumer Behavior

Wednesday, December 16, 2020
Image of eye tracking glasses

Buying is in the eye of the beholder. An interdisciplinary team co-led by MSU Professor Patricia Huddleston of the Department of Advertising and Public Relations and Professor Bridget Behe of the Department…

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Students Sweep Design Awards Win 14 Gold Addys

Thursday, March 12, 2020
Photo of the College of Comm Arts building

Michigan State University won 93 awards at the 2020 ADDYs for the Mid-Michigan region, with students and alumni garnering gold awards and other honors in the largest and…

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What Motivates Older Adults to Use a FitBit?

Monday, November 18, 2019
wrist with apple watch on it

For older adults, Fitbits and other activity trackers may be popular gifts, but they may not be used for very long. While counterintuitive, engaging in competition with family…

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Designing Human Centered Technology to Support Health in Kenya

Friday, October 18, 2019
researchers in front of a phone with the health app

A Michigan State University research team is combining mobile technology insight from Kenyans and an approach called human-centered design, or HCD, to develop health tools for mobile devices…

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New Approaches to College Drinking and Smoking Intervention

Thursday, March 14, 2019
College Drinking and Smoking Intervention, Peer Approval

Peer approval is the best indicator of the tendency for new college students to drink or smoke, even if the students don’t want to admit it, according to…

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Excessive Social Media Use is Comparable to Drug Addiction

Thursday, January 10, 2019
Social Media Icon Image

New research from Michigan State University shows a connection between social media use and impaired risky decision-making, which is commonly deficient in substance addiction. “Around one-third of humans…

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New Study Assesses Facebook Users Price to Deactivate their Accounts

Thursday, December 20, 2018
Saleem Alhabash

A Michigan State University researcher teamed with three economists to answer those questions by assessing Facebook’s value to its users in contrast to its market value or its…

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Studying Tablet-Based Learning in Lansing Public Schools

Tuesday, November 20, 2018

Nearly 1,200 interactive learning tablets were distributed to kindergarteners in the Lansing School District in November, as part of the PBS KIDS Playtime Pad Research Project. In its…

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MSU Professor Discovers Neuroscience Underlying Social Media

Wednesday, March 21, 2018

Dar Meshi is studying social information processing, social influence and social decision making as an assistant professor in the Department of Advertising and PR. “It’s just an innate…

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MSU Developing App to Help Consumers Find Healthy Food

Friday, March 2, 2018
Joshua Introne,

Joshua Introne, assistant professor in Michigan State University’s Department of Media and Information, has helped develop a solution to what he would describe as a “food desert” in…

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