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Richard Spreng

Leveraging Consumer Arrogance Leads to Product Sales

Thursday, June 25, 2020
clothes on a rack in a store

Deny it you might, but even modest consumers brag about their purchases every once in a while. But can marketers leverage our tendency to brag about our buys…

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MSU B2B Marketing Research Receives #1 Ranking

Tuesday, December 10, 2019

MSU has positioned itself as a global thought leader, producing insightful research that delivers an impact. Another milestone has just been achieved in the Broad College’s Department of…

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