Deny it you might, but even modest consumers brag about their purchases every once in a while. But can marketers leverage our tendency to brag about our buys…
The United States Secretary of Commerce Wilbur Ross presented Michigan State University’s International Business Center with the President’s “E” Award for Export Service. This award is the highest…
Satisfy your customers and win in the stock market, says a new study by a team of researchers from Michigan’s University Research Corridor, who found positive stock returns…
From recycling to reusing hotel towels, consumers who participate in a company’s “green” program are more satisfied with its service, finds a new study co-led by a Michigan…
The Michigan Economic Development Corp. has selected Michigan State University as one of four statewide locations for its Regional Export Network. The three other locations in the network…
Tomas Hult, the Byington Endowed Chair and director of the International Business Center (CIBER) at the Eli Broad College of Business at Michigan State University, has been named…
Companies can control their own fate even amidst a global financial meltdown, according to research by Tomas Hult, director of Michigan State University’s International Business Center, and several…
Despite surging competition from China, U.S. companies still have the competitive edge in innovation, says a recent Michigan State University study. In research appearing in the International Journal…
Five Michigan State University researchers have completed an assessment of 50 years and hundreds of articles worth of marketing-related research in supply chain management. The results, published in…
Research at Michigan State University