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Tomas Hult

Customer Satisfaction Wins in the Stock Market

Tuesday, September 6, 2016
Tomas Hult, Claes Fornell and Donald C. Cook

Satisfy your customers and win in the stock market, says a new study by a team of researchers from Michigan’s University Research Corridor, who found positive stock returns…

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Why Do Consumers Participate in ‘Green’ Programs?

Friday, July 22, 2016
Hands holding a heart shape green leaf

From recycling to reusing hotel towels, consumers who participate in a company’s “green” program are more satisfied with its service, finds a new study co-led by a Michigan…

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MSU Becomes a Regional Export Network Hub

Monday, April 25, 2016
Tomas Hult

The Michigan Economic Development Corp. has selected Michigan State University as one of four statewide locations for its Regional Export Network. The three other locations in the network…

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Hult to Receive Marketing Educator Award

Wednesday, March 23, 2016
Tomas Hult

Tomas Hult, the Byington Endowed Chair and director of the International Business Center (CIBER) at the Eli Broad College of Business at Michigan State University, has been named…

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Companies Can Succeed Amid Global Meltdowns

Thursday, September 24, 2015
GDP real growth 2009

Companies can control their own fate even amidst a global financial meltdown, according to research by Tomas Hult, director of Michigan State University’s International Business Center, and several…

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U.S. Companies Leverage Innovation Better than China

Wednesday, September 16, 2015

Despite surging competition from China, U.S. companies still have the competitive edge in innovation, says a recent Michigan State University study. In research appearing in the International Journal…

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Marketing Creates Value in Supply Chains

Monday, September 14, 2015
Tomas Hult

Five Michigan State University researchers have completed an assessment of 50 years and hundreds of articles worth of marketing-related research in supply chain management. The results, published in…

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