The Specific Aims page is arguably the most important section of an NIH grant application. Almost all reviewers will carefully read this page, which provides a roadmap for the rest of your proposal. To be successful, reviewers must come away from reading your aims page with a clear understanding of what you plan to do, why it is important, and how you plan to accomplish the work. This webinar will provide helpful information, advice, and resources for writing a compelling Specific Aims page. Following the webinar, interested faculty are invited to send a draft of their Specific Aims page to ORI.editors@msu.edu to receive feedback that will help them improve their Specific Aims page.