Gov. Gretchen Whitmer joined the MSU Research Foundation and Michigan Economic Development Corp. to announce Adrenaline Interactive as the grand prize winner of the 2026 PitchMI Championship.
Following a high-stakes “Shark Tank” style competition at Grewal Hall in Lansing, the company was awarded a $1 million investment, bringing its total PitchMI winnings to $1.375 million.
“Winning feels surreal. To be honest, I still don’t really believe that I won, because the other companies were just so phenomenal,” said CEO and founder of Adrenaline Interactive Max Albert. “There were four great companies up there, and I feel so lucky to share the stage with all of them. In terms of the future, this check is so meaningful to help us bring back advertising dollars to the state of Michigan.”