AI Influencers Are Not Real. So Why Do Consumers Connect With Them?
AI influencers may not be real people, but new research from MSU shows they can still build trust, create social connections, and affect what consumers buy.
Ask the Expert: How Journalists Can Strengthen Trust With Communities
Building trust takes more than accurate reporting. An MSU researcher explores how care, humility, and long-term engagement can strengthen connections between journalists and communities.
Ask the Expert: Could Precision Nutrition Change the Way We Eat?
From smart food packaging to personalized meal recommendations, MSU experts explore how precision nutrition could make food systems healthier, safer, and more efficient.
MSU Scientists Developing Tools That Help Farmers Improve Irrigation, Energy Efficiency
New MSU irrigation tools are giving farmers real-time data and recommendations to improve yields, conserve water, and lower operating costs.
Security Flaws Could Block Devices From Cellular Networks
MSU researchers identified six security vulnerabilities that could enable fraudulent reports to block smartphones and other connected devices from accessing cellular service.
How Studying at a Research University Can Shape Your College Experience
Research is changing the college experience at MSU, giving students opportunities to learn from experts, make discoveries, and build skills employers value.
Rediscovering a Beetle Species First Documented by a Spartan Scientist 100 Years Ago
A rare bark beetle species first documented by an MSU scientist over 100 years ago has been rediscovered in the Philippines.
The Chemistry Behind Next-Gen Materials
MSU researcher Michael Hickner is developing next-generation materials for energy, water, and aerospace applications while helping prepare the next generation of engineers and innovators.
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