News

A new report from Michigan State University shows that anti-counterfeiting messages can backfire if people feel their freedom to choose a product is being threatened. When that happens, they often tune out the message, and efforts to change their buying habits don’t work.

New MSU research shows that virtual audiences can trigger real stress responses in public speakers. Even computer-generated avatars displaying negative feedback caused measurable increases in anxiety and physiological reactions.

MSU researchers have developed microscopic “TriMag” robots that could make medical treatments more precise and less invasive. The tiny devices can be guided through the body to deliver targeted therapies and destroy tumor cells.

When a cocaine addict relapses, it isn’t a matter of personal failure — it’s the biological result of their brain’s rewiring, new research finds. Scientists found that cocaine changes how the hippocampus functions, contributing to the compulsion to seek out the drug.

For years, most fertility research has focused on the embryo. But new research from Michigan State University and Rutgers Health suggests that the health of the uterus itself may be a key part of the puzzle.

MSU ecologists are using big data and advanced models to better understand why wildlife populations are declining worldwide. Their research analyzes environmental and species data to help develop more effective conservation strategies.

MSU researcher Brian Nielsen is leading studies to improve horse safety and welfare. His work examines training practices and treatments to help protect horses and riders while giving the equine industry science-based guidance.

Chronic pain lasts longer for women than men, and new research suggests differences in hormone-regulated immune cells, called monocytes, may help explain why.